Guest blogger Megan R. Jones is the Sales & Marketing Specialist for Acumen and one of the organizers of the 2013 Acumen Connect User Conference.
Dr. Ketchersid is taking a well-deserved break from writing the blog this week and I am honored to fill in for him today.
Throughout the spring, the Acumen team has been on the road visiting customers and prospects and, most importantly, educating attendees at trade shows. While shows like the Renal Research Institute (RRI) International Conference on Dialysis, the Renal Physicians Association’s (RPA) Annual Meeting, the National Kidney Foundation (NKF) Spring Clinical Meetings and the FMC Medical Directors Symposium are all big shows, the most important show for us will happen next month.
June 18-21, 2013, we are hosting the second annual Acumen Connect Users Conference, which will be held in San Diego. This is a huge event for us, as it allows us to give back to our customers. Not only will our customers have access to members of the Acumen team and opportunities to network with other Acumen customers, conference attendees get a first look at product updates and prototypes as well as the chance to provide feedback and ask questions in an enjoyable, intimate setting.
Last year, when we hosted the first Acumen Connect Users Conference in Chicago, we had no idea how many customers would attend or what to expect. We brought Acumen trainers, support staff, product experts and our executive team from all three offices to Chicago for a day and a half conference. We utilized Acumen superusers, contacted industry specific speakers and went out on a limb by hiring Bill Rancic as our keynote speaker. We were thrilled by the response we received. We had over 100 attendees, all of our speakers where extremely well received and we received nothing but rave reviews following the conference. In fact, the biggest complaint last year was that attendees wanted the conference to extend one more day and the class sessions to be longer. We were blown away.
This year we really want to take it up a notch. In addition to enjoying the seaside Loews Coronado Bay resort in San Diego, attendees will get to spend two and a half days with about thirty members of Acumen team, network with other customers and visit with Acumen partners. We have added sessions designed to bring customers together called “Connect Sessions.” No technology, just conversation. We are also featuring more customers-led sessions, training sessions and one-on-one access to our customer support representatives. Our keynote speaker will be Scott Rasmussen, president of Rasmussen reports and cofounder of ESPN, and industry experts will lead many of the sessions.
If you are already an Acumen customer, we hope you will join us in San Diego for the second Acumen Connect Users Conference. If you are still on the fence, we encourage you stop by and talk to our team at the next industry trade show to see how we can be your partner in technology.